At MWS, working with cause-driven organizations is one of our passions. In our experience, they face some special challenges in making sure their mission is both concisely formulated and diffused throughout their communications. The Firefly Sisterhood is one organization we’ve worked with to lay some important groundwork for this kind of mission execution. The Firefly Sisterhood […]
We’ve all been there (well, maybe not actually there): You ask a question, your question is misinterpreted, you respond with clarification, but that, too, goes astray. You give up feeling like your original question wasn’t fully answered, and you’re more confused than you were before you asked it. It’s a problem as old as conversation. But […]
As Molly Gage noted in her last post, one of the signature services we now offer at MWS is brand strategy integration. Yep, it’s a mouthful—but it’s really quite a simple concept. Here’s a closer look at what it means, and what it looks like in action. Everyone knows how important it is to develop a […]
Though it’s already February and 2017 has lost its shiny-newness, we’ve got something new that we want to share. Over the last few months, we’ve been building out our business to better serve our best and most interesting clients. We still offer the standard range of communications services—like smart content creation, comprehensive report writing, and efficient […]
It has been a week. A week in a month in a year for which not everyone wants to give thanks. But Jess and I are inviting the spirit of cooperation to a place at our Thanksgiving table (in the hopes that it will seep into the rest of our lives, too). Cooperation seems easy, but […]
There’s a cold-sweat feeling I sometimes get when I open a new doc in Word. A shadowy fear passes over the blinking cursor, reminding me that there’s nothing new to say that hasn’t been said before. The Old Testament called it back in the 3rd century BC: there is nothing new under the sun. (Of course, […]
I was supposed to finish A Little Life, oh, three weeks ago? It’s a book club pick (er, my book club pick). But for so many reasons—summertime, small children, email and the internet’s siren song—I’m treading water at only a third of the way through (sorry, fellow book-clubbers, but it’s true). Among the reasons I’ve been […]
A few months ago, Jess and I were giving our website a critical once-over. Something wasn’t quite right. When Jess mentioned that the sidebar was a little old fashioned, I cocked my head and suddenly saw that it wasn’t just the sidebar—the whole site was old fashioned. And not in a good way. Our old website […]
In an ideal world, every writer would have a top-notch editor who understands the needs of her project and the idiosyncrasies of her writing process. There’s no substitute for a trained editorial eye when it comes to realizing the full potential of a piece of writing—even (or maybe especially) those of us who are editors […]
The holidays have passed, the new year’s initial promise has dimmed, and winter has tightened its icy grip. If you’re anything like us, you’re in no mood to make a list of business goals. But, we’re doing it anyway. Why? Because the year is moving inexorably forward, and at the end of January, we’re more […]