Entries by Molly Gage

Optimizing Work Flow

The stakes are usually high for big communications projects such as stakeholder reports, grant applications, websites, and training manuals. These kinds of projects are often closely linked to an organization’s core mission, and they require a significant outlay of resources. In an ideal world, big projects are planned far in advance, with adequate staff time and […]

Floating a Few Ideas about “Full-Service”

​Even though text is everywhere, seeping into every corner of our consciousness and flooding our lives, books (if they’re good) still have this magic ability to float above the flotsam in a way that online pubs never can. That’s why we publish books, and that’s why we do everything we can to make them great. But […]

Help Others Help You Avoid Dunning-Kruger Effect

One of the more amusing (also, damning) cognitive biases described in psychological literature is the Dunning-Kruger effect. Described in Advances in Experimental Psychology under the subtitle, “On Being Ignorant of One’s Own Ignorance,” the bias holds that the vast majority of us think we’re better at tasks than we actually are. (Darkly) hilariously, our misplaced […]

Agents, What Are They Good For (and Do I Need One)?

Recently, a first-time author asked us why we can’t also act as agents. After explaining our very different skill set, we realized that he isn’t the first author to express confusion about what agents do and who they do it for. Agents may bear the mark of mystery, but they’re publishing professionals who are empowered to […]

Summer Pleasures

Summer reading is the best reading. (Okay, winter reading is pretty cozy, too.) But the beach, the cabin, the heat, or just the season’s surprisingly ceaseless demands want different kinds of books. Maybe something superficial but satisfying, maybe something cold and cutting, maybe just something wacky and weird: I haven’t yet ticked all these boxes […]

Communications Plans, Part IV: Messaging

This is the fourth part in a series about communications plans, which are crucial tools for nonprofits and businesses. Check out part I, part II, and part III for more! A communications plan lays out a comprehensive picture of an organization’s communications goals and offers executable steps for how to achieve them. It can be created […]

(Actually) Write the Grant

As we discussed in a recent post, before applying for a grant, you need to apply to apply for a grant.  But then. Then! After you’ve written the Letter of Intent and received an invitation and RFP to apply, it’s time to actually write the grant. Surprisingly, the grant writing at this stage is easier and more straightforward […]

How to Avoid the Organizational Costs of Bad Writing

Let’s take a quick mental tally: In the past month, have you received a tone-deaf email from a colleague and were left to ponder what he actually meant? A memo so full of jargon that it required two or three reads to decipher? A set of instructions poorly written enough to require its own manual? […]

(Starting to) Write the Grant

In our last post about getting the grant, we discussed developing a solid grant-finding strategy. While finding a grant is easy, finding the right grant—the grant that you can win for your nonprofit—is hard(er). Today, we’ll discuss next steps, including best practices for writing the Letter of Inquiry. Once you’ve identified the right grant, you may […]

Bookmobile to Print Double Shift Press Titles

Bookmobile is a Minneapolis-based short-run book printer serving trade houses, university presses, independent publishers, museums, and more. They’ve got a long history, and they make gorgeous books. We couldn’t be happier to partner with them to print our Double Shift Press titles. We first started working with Bookmobile back in 2014, when they became a client of […]